With EdgeWorkers, developers can implement their own logic in JavaScript code on Akamai’s edge servers distributed all over the world, and automatically deploy and run it on edge servers close to the access source. However, as Enigmo started relying more on web caching to handle peak traffic, some requests would not reach the origin server and cookies processed by the server would not work properly.Įnigmo investigated whether Akamai EdgeWorkers could solve this problem by moving cookie processing logic performed on the origin server to the edge. BUYMA also migrated cookie processing from the client to the origin server. For sites that attracted many iPhone users who would visit more than seven days apart, the ITP restrictions meant that cookies needed to be set on the server side. First-party cookies for a company’s server domain were also set to expire after seven days. For example, starting with Intelligent Tracking Prevention (ITP) 2.1, Apple began restricting the use of cookies set through JavaScript APIs in the browser. In recent years, concerns about privacy protection have led to more restrictions on client-side cookie use. Enigmo uses cookies to implement these types of user-tracking features. Furthermore, the company needs to measure campaign results through metrics such as access analysis. BUYMA places great importance on delivering personalized services like product recommendations. However, this resulted in a new challenge. Enigmo was concerned about system instability during peak traffic, so the company decided to rely more on web caching across the entire site, including dynamic content such as campaign landing pages. Users tend to flood the site immediately after the announcements of big sales, such as Black Friday and Cyber Monday, and then again once the sales begin. Using edge coding for tightening cookie regulationsīUYMA delivers most of its advertising campaigns through television commercials and social media. “A stable base also allows application developers to manage apps more easily, which is crucial for creating a modern development environment where we can quickly provide convenient features at the right time.” Kenji Ozawa, Director, Engineering Department at Enigmo. “For us to create a true specialty marketplace, our website needs to be stable and continuously available so that our users can use our services without any stress,” says Mr. Consumers expect a high-quality shopping experience, and Enigmo considers the stability and usability of the website to be important factors when delivering that experience. In other words, it is a place to find special items for special occasions, not just everyday necessities. Beyond just luxury fashion items, the lifestyle category - which includes everything from furniture to kitchen utensils - grew rapidly as more people started working at home during the pandemic.Įnigmo distinguishes BUYMA from other digital commerce sites with its focus on being a specialty marketplace. The marketplace currently has 8.5 million users working with 170,000 personal shoppers, exchanging more than 5.6 million items from 15,000 brands. Since then, members and sales have grown steadily. This unique business model has attracted attention since BUYMA started in 2005. Personal shoppers compete to curate local products, list them on the site, and sell them to other individuals in consumer-to-consumer transactions. Consumers can buy fashion items from overseas brands that are difficult to obtain in Japan, new brands that are not yet available in Japan, or other products that have special, personal value - all for a reasonable price. Shopping the world with BUYMA, the secure and easy shopping serviceīUYMA is a marketplace operated by Enigmo where people can purchase items from individual buyers, referred to as “personal shoppers,” around the world.
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